Good website content and a cleanly designed site are the two cornerstones for any marketing program.
A static website with “canned” information is useless at getting leads.
If by chance someone does find your site, there’s nothing there to make them want to contact you.
Good websites are:
• Clean & simple,
• Easy to navigate,
• Mobile friendly,
• Secure, and
• Easy to read.
The site should contain tons of helpful information. Each topic (product/service) should have a separate page. Doing that follows best SEO practices. Google likes it, and so do prospects who find your site.
Properly written content pages are valuable pieces of advertising. They will last and last (unlike one-time ads). So, they are an excellent business investment.
Website Content for Local Business
Here’s a successful site I created for a California, painting contractor: BestAuburnPainting.com
- About 30 pages,
- Loads of information,
- Testimonials, and
- Images of completed jobs.
It consistently gets leads year after year.
Create Content for Fifth Graders
Website content requires short sentences, no big words.
Writing should be at about the 5th or 6th grade level.
It’s written this way because people are in a hurry.
They’re just “scanning” your site to see if it’s what they’re looking for.
That’s also why the formatting is important. You want to leave plenty of white space to break the text up. Blobs of dense text are hard to read.
Don’t be Invisible the Invisible Owner
When prospects are looking for a local service provider or product,
they want to know who they are dealing with.
Websites that are written like the owner is talking to their visitor work well.
This is the main way you can STAND OUT from your big competitors.
Take advantage of it. Be yourself.
A good website with excellent text is the cornerstone of any marketing.